Freelance Performance Strategist

Are you a performance specialist who thrives in high-value, high-impact environments?

Do you love optimising complex funnels and driving results for premium brands?

Volaro Digital is a fast-growing boutique agency working with investment, property, and luxury clients.

They manage £4K–£50K monthly budgets and deliver high-net-worth lead generation at scale.

Their team is strong but generalist-leaning — and they're ready for a specialist to raise the bar.

If you want to own performance, push strategy, and make a real impact, this is your role.

The Role

This short-term consulting role focuses on identifying and fixing performance bottlenecks across a handful of key client accounts — primarily within Google Ads and Meta. You'll be brought in to audit underperforming accounts, diagnose what's holding back results, and

provide actionable recommendations to help Volaro's team improve results and frameworks.

The goal is not to run campaigns day-to-day, but to bring an expert lens: spotting issues in targeting, funnel setup, messaging, creative testing, or attribution, and helping the internal team understand the "why" behind underperformance.

You'll be responsible for:

• Audit key accounts such as Riverside (whiskey and property investment) and Elite Realty Invest to identify issues in targeting, tracking, or funnel flow.
• Review paid media performance (primarily Google Ads, with some Meta) and highlight actionable fixes.
• Diagnose technical gaps in attribution, keyword setup, and audience segmentation.
• Evaluate landing pages, conversion flow, and creative alignment with ICPs.
• Provide structured feedback and training to Volaro's media buyers and performance leads.
• Deliver a concise audit report and recommendations framework the team can implement internally.

The Person

• Deep experience in lead generation for high-value or investment products (finance, property, or HNW services).
• Strong technical understanding of Google Ads and Meta campaign optimisation.
• Ability to review complex funnels — including tracking, attribution, and CRM flow — and quickly identify performance issues.
• Competence in auditing ad account structure, keyword strategies, and funnel alignment.
• Analytical mindset with ability to communicate findings clearly and practically to non-technical stakeholders.
• Comfortable providing short-term, high-impact input rather than ongoing campaign management.
• Knowledge of long-cycle lead generation funnels (e.g. 3–6 month sales journeys).
• Familiarity with retargeting, case study-based nurturing, and credibility-building ad frameworks.

Salary and Benefits

Salary Range: R700 - R900 per hour

Through Marketing Pros, the successful candidate will have access to a shared workspace in Cape Town, a Slack group with other South Africa-based marketing professionals, and regular social and training events.