Head of Performance

Head of Performance (Digital Marketing Agency)<\/b>
<\/p><\/div> Performance Marketing Leadership Role | Agency Side | Confidential Client
<\/div> A leading independent digital agency is seeking an experienced Head of Performance to
<\/div> take ownership of its performance marketing capability across paid search, paid social,
<\/div> SEO, and analytics.
<\/div> This is a senior, influential role combining strategic leadership with hands -on expertise,
<\/div> ideal for someone who enjoys shaping performance propositions, leading specialist teams,
<\/div> and partnering closely with client -facing leaders to deliver measurable commercial impact.
<\/div> Reporting directly into senior leadership, the successful candidate will act as the agency's
<\/div> senior performance authority, setting standards, driving excellence, and ensuring
<\/div> integrated, outcome -focused delivery across a diverse client portfolio.
<\/div>
<\/div> The Role<\/b>
<\/b><\/div> Performance Strategy & Leadership<\/b>
<\/div> ● Own and evolve the agency's performance marketing strategy across paid media,
<\/div> SEO, and analytics.
<\/div> ● Define how performance is planned, delivered, measured, and optimised, ensuring
<\/div> all activity is commercially focused and results -driven.
<\/div> ● Act as the senior internal performance consultant, supporting client teams with
<\/div> strategic thinking, channel planning, and performance frameworks aligned to client
<\/div> objectives.
<\/div>
<\/div> Integrated Performance Delivery<\/b>
<\/div> ● Oversee the development and execution of integrated, multi -channel performance
<\/div> strategies.
<\/div> ● Ensure paid and organic activity works cohesively, with analytics embedded at the
<\/div> centre of planning and optimisation.
<\/div> ● Partner closely with senior client leads to ensure performance specialists are
<\/div> deployed at the right strategic level while maintaining executional excellence.
<\/div>
<\/div> Data, Measurement & Insight<\/b>
<\/b><\/div>
<\/div> ● Own performance measurement and reporting standards across the agency.
<\/div> ● Ensure consistent and effective use of tools such as Google Analytics 4, Google
<\/div> Ads, Meta Ads Manager, Google Search Console, and related platforms.
<\/div> ● Translate complex datasets into clear insights, narratives, and actionable
<\/div> recommendations that inform client decision -making.
<\/div>
<\/div> Team Leadership & Development<\/b>
<\/div> ● Lead, manage, and mentor a team of specialists across paid search, paid social,
<\/div> SEO, and analytics.
<\/div> ● Set clear expectations, define career pathways, and identify training needs to raise
<\/div> overall team capability.
<\/div> ● Foster a culture of collaboration, accountability, and commercial thinking across
<\/div> performance disciplines.
<\/div>
<\/div> Client Services Enablement<\/b>
<\/div> ● Act as a senior performance partner to client -facing teams.
<\/div> ● Support audits, strategy reviews, and pitches with credible, senior -level performance
<\/div> input.
<\/div> ● Enable client leads to confidently scope, sell, and position performance work that can
<\/div> be delivered to a high standard.
<\/div>
<\/div> Quality Control & Technical Oversight<\/b>
<\/div> ● Maintain oversight of performance output, stepping in to resolve complex challenges,
<\/div> underperformance, or technical issues where required.
<\/div> ● Ensure performance and SEO considerations are integrated into website builds,
<\/div> migrations, and major campaigns alongside technical and development partners.
<\/div>
<\/div> Commercial & Business Growth<\/b>
<\/div> ● Support new business efforts by shaping performance approaches and contributing
<\/div> to pitches.
<\/div> ● Identify opportunities to expand performance services within existing client
<\/div> relationships.
<\/div>
<\/div> ● Work with senior leadership to refine the performance proposition, pricing, and
<\/div> resourcing model to support scalable and profitable growth.
<\/div>
<\/div> About You<\/b>
<\/div> ● 7+ years' experience in performance marketing, with strong expertise across paid
<\/div> search, paid social, SEO, and analytics.
<\/div> ● Agency background with a proven track record of building and leading high -
<\/div> performing specialist teams.
<\/div> ● Strong strategic capability, comfortable operating at consultancy level while
<\/div> remaining hands -on when needed.
<\/div> ● Advanced analytical skills and confidence working with GA4, Google Ads, Meta
<\/div> platforms, Search Console, and related tools.
<\/div> ● Excellent communicator, able to explain performance strategy, results, and trade -offs
<\/div> to senior stakeholders.
<\/div> ● Commercially minded, with experience supporting revenue growth, managing
<\/div> resourcing, and delivering ROI.
<\/div> ● Collaborative leadership style, experienced working alongside client services,
<\/div> creative, and technical teams.
<\/div> ● Proactive and forward -thinking, staying ahead of platform changes, AI developments,
<\/div> and emerging trends.
<\/div> ● Comfortable working in a fast -paced agency environment with UK and international
<\/div> clients.
<\/div><\/span>