Marketing Executive

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Min 2 years of marketing experience (experience in hospitality is an added advantage).
• Strong content creation skills, especially for social media.
• Ability to produce Mandarin content (written).
• Basic knowledge of social media management and online community engagement.
• Creative, proactive, and detail-oriented.
• Able to work independently in a fast-paced environment.
• Basic graphic design skills (Canva / Adobe) are an added advantage

Responsibilities

Marketing Support & Campaign Execution

• Assist in executing marketing plans and activities developed by the Marketing Manager.
• Coordinate campaign deliverables, timelines, and execution across both digital and offline channels.
• Support ongoing marketing initiatives, including promotions, resident events, roadshows, and partnership activities.

Content Creation (English & Mandarin)

• Produce clear, compelling content for social media, brochures, flyers, posters, banners, and website updates.
• Create engaging Mandarin content tailored for Chinese-language platforms (e.g., RED / XiaoHongShu).
• Ensure all materials follow Pacific Senior Living’s brand tone, messaging, and visual identity guidelines.

Digital & Social Media Management

• Manage daily posting, scheduling, and engagement across all Pacific Senior Living social media channels.
• Grow and maintain PSL’s presence on Mandarin-speaking social platforms.
• Monitor comments, messages, and basic inquiries to ensure timely replies.
• Track digital metrics such as reach, engagement, and leads; highlight trends and insights to the Marketing Manager.

Community & Event Support

• Assist in planning and executing events such as resident activities, health talks, anniversaries, roadshows, and community outreach programs.
• Coordinate with vendors, promoters, and internal teams to ensure seamless event operations.
• Represent Pacific Senior Living professionally at external events when required.

Reporting & Administrative Support

• Compile weekly updates on social media performance and content engagement.
• Maintain trackers for marketing materials, inventory, and event logistics.
• Provide administrative support including basic reporting and organizing marketing files.

Benefits

• Medical Allowance
• Insurance coverage
• Staff Meals