Marketing & Growth Manager

MARKETING & GROWTH MANAGER – JOB DESCRIPTION

Purpose of the Role

To grow The Trailer Boys brand by driving stronger customer retention, increasing new customer acquisition, and building a consistent online presence that supports long-term business growth. This role ensures all marketing, digital, and growth initiatives are strategically aligned to boost revenue and brand visibility.

Key Responsibilities

(Includes but is not limited to the following)

Brand & Digital Marketing

• Develop and execute social media content, campaigns, and community engagement across all platforms.
• Build and maintain strong brand awareness, ensuring consistent messaging and identity across all channels.
• Oversee Google Business Listings for all branches, ensuring optimal ratings, reviews, and visibility.
• Spearhead Google Ads campaigns, including budget management, keyword optimisation, and performance tracking.
• Lead content creation efforts (copy, visuals, short videos, and promotional materials).

Google Analytics & Reporting

· Set up and maintain Google Analytics 4 (GA4) dashboards.

· Analyse website traffic, user behaviour, and conversion paths.

· Measure marketing campaign performance across all channels.

· Generate monthly analytic reports with recommendations for improvement.

· Use data to guide marketing decisions and improve ROI

Website Management

· Oversee updates to website content, layout, and functionality.

· Work with developers or designers to improve user experience (UX) and mobile responsiveness.

· Ensure all product/service information on the website is accurate and up to date.

Search Engine Optimization (SEO)

· Conduct keyword research and implement SEO strategies.

· Optimise website pages, blogs, and landing pages for search engines.

· Improve site speed, metadata, internal linking, and technical SEO elements.

· Monitor rankings through tools like Google Analytics, Search Console, and SEO platforms.

· Create SEO content plans to boost organic traffic

Customer Growth & Retention

• Develop and implement customer retention strategies, including repeat-rental campaigns, loyalty initiatives, and personalised communication.
• Analyse customer data to identify behaviour trends, churn risk, retention opportunities, and high-value segments.
• Manage and optimise lead generation funnels to increase daily website orders and walk-in traffic.
• Conduct ongoing competitor research to stay ahead of market trends and adjust strategy accordingly.

Data, Reporting & Analytics

• Monitor and report on campaign performance, ROI, cost-per-lead, and customer acquisition costs.
• Utilise website analytics, heatmaps, and conversion data to optimise traffic, landing pages, and booking flow.
• Track digital performance KPIs, providing monthly growth reports with insights and recommendations.

Core Competencies

• Strong brand management capabilities with understanding of consistency, tone, and identity.
• Skilled in campaign planning, execution, and performance reporting.
• Ability to design and execute comprehensive digital marketing strategies.

Technical Competencies

• Social media marketing (Facebook, Instagram, TikTok, LinkedIn).
• Website analytics tools (Google Analytics, Search Console, Meta dashboards).
• Content creation — copywriting, visual content, and storytelling.
• Basic design ability (Canva, Adobe tools, CapCut preferred).
• Experience managing Google Ads, SEO fundamentals, and lead funnels.

Behavioural Competencies

• Creative yet disciplined, combining originality with structured execution.
• Fast execution, with ability to deliver high-quality work under tight timelines.
• Strong customer insight orientation — understands customer behaviour, motivation, and journey.
• Proactive, self-driven, and comfortable managing multiple campaigns at once.
• Collaborative team player who works well with branches, operations, and leadership.

Minimum Requirements

• Minimum 2–4 years experience in marketing, digital marketing, or growth-focused roles.
• Strong writing, communication, and content creation skills.
• Experience with paid media, social media, and analytics platforms.
• Valid driver's licence is preferred (for branch visits, content shoots, and campaign rollouts).

Job Type: Full-time

Pay: R18 000,00 - R25 000,00 per month

Work Location: In person