Marketing & Webflow / Website Developer (Remote)

Location

Remote

Must work during
U.S. Eastern Time (ET)
business hours

Overview

We are a well-established, patient-focused dermatology practice in the United States seeking a Skilled Virtual Assistant (SAVA) based in South Africa with experience in digital marketing and Webflow / website development.

This role is ideal for someone who is tech-savvy, detail-oriented, creative, and reliable, with the ability to manage a professional medical brand online while working independently in a remote environment.

Key Responsibilities
Website Management & Development

• Manage and update the practice website using Webflow (preferred) or similar CMS platforms
• Create, edit, and optimize website pages (Home, Services, Providers, Patient Resources, Contact, etc.)
• Upload and format provider bios, services, conditions, and blog content
• Ensure website is mobile-responsive, visually polished, and user-friendly
• Maintain consistent branding (fonts, colors, layout)
• Implement basic SEO best practices (meta titles, descriptions, headings)

Digital Marketing & Content

• Assist with marketing campaigns to promote services, providers, and office updates
• Create and schedule social media content (Instagram, Facebook, Google Business Profile, etc.)
• Draft patient-friendly content for blogs, announcements, and promotions
• Support email marketing campaigns (newsletters, announcements, reminders)
• Track engagement metrics and report basic performance insights

Brand & Online Presence

• Ensure accuracy and professionalism across all online platforms
• Maintain Google Business Profile listings and respond to reviews when directed
• Support reputation management and online visibility initiatives
• Collaborate with leadership to align marketing efforts with practice goals

Administrative & Collaboration Support

• Communicate regularly with the Practice Administrator or leadership team
• Follow HIPAA-compliant practices when handling any patient-related content
• Manage tasks efficiently and meet deadlines independently
• Suggest improvements for workflow, website usability, and marketing efficiency

Required Qualifications

• Experience as a Virtual Assistant, Marketing Assistant, or similar role
• Hands-on experience with Webflow or website development (portfolio preferred)
• Strong written English communication skills
• Basic understanding of digital marketing and SEO principles
• High attention to detail and ability to multitask
• Reliable internet connection and ability to work independently
• Familiarity with healthcare, dermatology, or medical marketing is a plus

Preferred Skills

• Graphic design experience (Canva, Adobe, or similar tools)
• Social media scheduling tools (Later, Hootsuite, Buffer, etc.)
• Email marketing platforms (Mailchimp, Klaviyo, etc.)
• Understanding of HIPAA-compliant content practices
• Experience working with U.S.-based medical practices

Work Schedule

• Part-time or Full-time
• Must overlap with U.S. Eastern Time business hours

Why Join Us?

• Work with a respected, patient-focused dermatology practice
• Long-term opportunity with consistent work
• Clear expectations and structured communication
• Opportunity to grow with the practice and expand responsibilities