Performance Marketing Manager
Job Description
Join to apply for the Performance Marketing Manager role at Premium Leads Pte. Ltd. .
Premium Leads is a sales-focused Premium lead generation digital marketing agency in Singapore. We produce highly convertible leads for high-growth companies in various industries such as healthcare, finance, immigration, services, etc.
Responsibilities
- Manage a team of 3+ Lead Generation Specialists (i.e., Performance Marketing Executives / Assistant Managers)
- Responsible for lead generation for our advertisers through social platforms like Facebook, LinkedIn, and biddable platforms such as Google Ads, YouTube, etc.
- You will be responsible for the campaign strategy and managing lead generation as a whole by guiding the team to perform the following activities:
- Create, launch and manage lead-generation campaigns (paid digital advertising campaigns)
- Develop compelling ad copy and concepts for ad design (banners, videos and landing pages)
- Collaborate with web developers, designers and content writers to produce landing pages, banners, videos or other creatives required for campaigns
- Measure, analyse and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Optimise campaign performance to achieve the target number of leads
- Team building and recruitment
- Recruit the team and maintain a strong lead-generation specialists team
- Demonstrate the lead-generation plan and activities to advertisers and provide reporting
- Other ad-hoc tasks / responsibilities as assigned
Requirements
- 5+ years of experience in a performance marketing role in a digital marketing agency
- Team management experience of 2+ years
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Advertising Services
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