PPC Specialist

is hiring a
Freelance PPC Specialist / Paid Media Manager
to manage, optimize, and scale
Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads
accounts for international clients.

This is a
remote freelance role
, open to professionals based in
LATAM
, with strong experience in performance marketing, conversion tracking, and landing page optimization.

---Job Description

As a
PPC Specialist
, you will be responsible for the end-to-end management of paid advertising campaigns, from account setup and tracking implementation to ongoing optimization and performance scaling.

You will work closely with strategy, creative, and technical teams to drive measurable growth across multiple acquisition channels.

---Key Responsibilities

• Manage and optimize
  Google Ads campaigns
  (Search, Display, Performance Max, YouTube)
• Manage and optimize
  Meta Ads
  (Facebook & Instagram) and
  TikTok Ads
• Build scalable campaign structures and audience strategies
• Set up and maintain
  conversion tracking
  using
  Google Tag Manager
• Implement
  cookie banners
  and basic consent management solutions
• Optimize
  PPC landing pages
  to improve conversion rate and lead quality
• Monitor and report on KPIs such as CPA, CPL, ROAS, CTR, and conversion rate
• Run A/B tests and continuous optimization initiatives
• Ensure tracking accuracy and data consistency across platforms

---Required Skills & Experience

• Proven experience as a
  PPC Specialist
  ,
  Paid Media Manager
  , or
  Performance Marketing Specialist
• Strong hands-on expertise in:
• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• TikTok Ads
• Experience with
  Google Tag Manager
  and conversion tracking setup
• Knowledge of
  landing page optimization (CRO)
  for paid traffic
• Familiarity with
  cookie banners
  , consent mode, and tracking compliance basics
• Data-driven mindset with strong analytical skills
• Ability to manage multiple ad accounts independently
• Professional working proficiency in
  English
  (Spanish is a plus)

---Employment Type

• Freelance / Contract

---Work Location

• Remote
• LATAM-based candidates only

---Why Join

• Long-term freelance collaboration
• Work with international clients across multiple industries
• Performance-focused, growth-oriented team
• High autonomy and ownership over accounts
• Opportunity to grow into a lead PPC role

---How to Apply

Apply via LinkedIn Jobs with your profile or include:

• PPC experience summary
• Platforms managed
• Case studies or performance examples (if available)