Senior Media Planner Singapore, Singapore

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity .
• Create an Open environment by Balancing People and Client Experiences and Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.

3 best things about the job

• The prospect of honing your skills in media planning by working on global brands focused on retail, youth culture and consumer brand, providing exposure across SEA markets.
• Opportunity to be part of a progressive group pushing the boundaries of e‑commerce and demand generation practices with a track record of award‑winning work.
• Be part of the culture built on collective energy, passion, collaboration, and support.

In this role, your goals will be: In three months3>

• Begin to develop relationships with the key day‑to‑day team – client, planning team, local market teams based in SEA markets and key media partners.
• Be familiar with the campaign processes including media planning, optimization steps, reporting, ways of working and billing.
• Work and collaborate closely with various internal and external teams to ensure campaigns are managed end to end – i.e., brief, launch and reporting.
• Get familiar with all biddable and non‑biddable digital channels used on the account, the past performance.
• Understand account guidelines and nuances and demonstrate effective usage of all platforms & systems that power media planning.
• Responsible for managing web & app campaign operations, reporting and following up with recommendations.
• Have confidently taken on more client‑facing responsibilities, involving in weekly WIP meetings and sharing new channels & features.
• Support the testing of new channels, formats & betas; monitor and track KPIs closely and work with the specialist teams to implement optimizations.
• Assist the team in research, defining strategy and preparing presentation materials & reports; maintaining timelines & delivering outcomes.
• Work with the finance teams to ensure finance processes & timelines are adhered.

In 12 months

• Ensure that client servicing is best in class and results in good feedback from clients during bi‑annual ratings (8+) and possibly result in bonus.
• Independently be able to analyze reports, provide next steps & insights and work with the team on implementing recommendations to optimize for outcomes.

Responsibilities

• End to end handling of campaign operations including briefing internal & external teams, ad operations, briefing, checking for correctness, reporting and generating insights.
• Work and support the manager on strategy development and idea generation for campaigns.
• Develop media plans, mid‑campaign reports and end‑of‑campaign reports along with rationale, in a timely manner.
• Maintain positive relationships with clients, agency partners and internal teams.
• Manage and deliver day‑to‑day needs of the accounts such as finance process adherence and ad operations.

Skills and Experience

• At least 2 years in media planning and performance media with client‑facing experience.
• Preferable with knowledge on digital tools and social/search media platforms.
• Proficient in Excel & PowerPoint. Comfortable with using Pivot Tables and manipulating dashboards.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.